INTRODUCTION · THE CLOUD IS NOT A CLOUD
BEHIND EVERY DIGITAL GESTURE, A PHYSICAL MACHINE SWITCHES ON
We say "it's in the cloud." The image is lovely. It is also completely false. Nothing you do online floats in the air. When you tap your screen, somewhere on Earth, a physical machine switches on. A hard drive spins. A cable carries an electrical signal. An air-conditioned building, full of servers running hot day and night, processes your request.
◆ THE IMAGE TO REMEMBER: TAP WATER
You turn on the tap, water flows. You never think about the water towers, the pipes buried under the city, the pumping stations. Yet without them, not a single drop would arrive. Digital services work exactly the same way: a smooth gesture on screen — and behind it, a giant industrial plumbing system nobody ever sees.
This document shows you that plumbing. Not with complicated figures, not with international law. Just with examples from your everyday life.
◆ A NOTE ON SCOPE
This document draws on a French research corpus (Opération Dindon), so the examples — Doctolib, the CAF, French datacentre locations — are French. But the mechanism described here is not a French problem. The same three companies operate the same kind of factories near Frankfurt, Dublin, Singapore, São Paulo, Mumbai, and dozens of other cities. Wherever you live, replace "Doctolib" with your own country's medical booking platform, "the CAF" with your own welfare agency, and the reasoning holds exactly the same.
◆ WHAT TO REMEMBER
"Digital technology has nothing of a magical cloud about it: every time you touch your screen, a physical machine switches on, heats up, and consumes electricity somewhere on Earth."